Where WesTech is Headed in 2020

January 14th, 2020 Daisy Smith


I haven’t been able to stop thinking about WesTech’s 2020 Objectives & Key Results (OKR’s.) This is the first year our team has decided to build out OKR’s and I already know it’s going to redefine the way in which we do our jobs. I love the way these have taken shape, and I think if we all use them to maintain focus and guide us in everything we do – from our brainstorming to our behavior, to our decision making and even time management – they could really help make 2020 a huge year for us.

But until we’re all bought in, they’re pointless. And there’s no better time to start that process than now. So, here goes…


1.) Build the next generation of applications and equip our affiliates with best in class capabilities.

We need to modernize and update our current stack to provide the best support possible. It’s not just about delivering what needs to be done to our clients. It’s got to be more symbiotic. It’s got to be about listening to them, and observing the way they work and applying that knowledge to build solutions and services that help drive them forward in the ways they need… and in ways they never considered or expected.

2.) Develop a discipline of operational excellence across the organization.

We have an enormous ship to operate. It takes an enormous amount of work to steer, a lot of really smart people working really hard, and a ton of fuel to make move. We need governance in order to successfully run the ship. A lot of it comes down to accountability. We’re building an operational environment that allows us to measure ourselves, and I think we’re going to see that this becomes a big source of fuel for us.

3.) Develop our talent and improve employee engagement. 

The focus will always be on the employees of WesTech. The development of our culture is crucial. We are a unique breed that consists of multiple different languages, specialties, and ways of working. We’re investing in development opportunities, training, and career-pathing so that our employees get the most out of working here.

I really believe in us. Our potential coupled with what we’ve already brought to the table makes me proud to be a WesTecher.


Daisy Smith

Assistant Director, Communications

"Don’t take yourself too seriously.”

I found myself at 14 West after 18 months of traveling and teaching in Bali, Thailand, and Australia. And now 5 years later, I’ve learned and grown with my team in extraordinary ways. I think that’s due in large part to the fact that I’ve been encouraged to approach my work and explore my potential in the same ways I’ve explored other parts of the world. I’m constantly asking questions, seeing and doing new things. And learning A LOT. I didn’t expect to find an experience like this in “an office back home.”

I love my position at 14 West because I’m invited to take on a diverse range of responsibilities. From running our Wellness Program to brand development and brand marketing to writing, I have a broad range of interests. And my role allows me to develop my skills through work that truly excites me. I have a hard time saying no to new projects, even when I already have a full plate. But when I take on too much, the leaders here are there with the support I need to get the job done. At the same time, I’m given the creative freedom to feel real ownership over my projects, which only motivates me more.

What is one thing you have to do every day in the office? Gotta have my essential oil diffuser going. Five of us share an office and we’re all hooked on the diffuser now, but it’s my job to create the perfect oil cocktail each morning to set the tone for the day. I’m obsessed.