What Do You Know? | Social Media & Marketing 

June 17th, 2020 Paige Tester

If you are a digital media and/or marketing professional, the world you work in has never been a stagnant one. You’re used to constant change, adapting your approach, and evolving with the landscape. You’re on the front line, interacting with your audience, customers, and readers on a daily basis. And it’s your job to read the room and know what people want and need. It is crucial to know the correct way to go about sharing important information, while also being sensitive to everything else going on in your customer or reader’s life.

These past few weeks, we’ve found ourselves in an even-more-virtual-world. With that, our digital platforms have reached an unprecedented level of importance & activity. And how we choose to leverage those platforms is affecting our audience & business in ways it never has before.

So, for this week’s What Do You Know, I’m tackling Social Media & Digital Marketing. If you’re looking for ways to grow your skillset and value, all while staying up to date on the latest changes and trends, then check out some of my top learning resources below.


WEBINARS

 

CONTENT MARKETING INSTITUTE

The Content Marketing Institute partners with industry thought leaders to bring you webinars that are made for content marketers in mind. Some of the webinars they offer include The Power of PersonalizationHow a Referral Marketing Strategy Can Boost Sales, and Creating Content Experiences for the WFH World.

HOW TO ATTEND | See the full list of webinars here.

COST | Free

WHEN | Available now

 

CISION

CISION’s goal is to make earned media manageable by helping marketers & communicators to find influencers who can tell their stories in a meaningful way. They’re a big fan of webinars and regularly sit down with industry leaders to get their thoughts on the future of branding and digital communications. They cover topics like Best Practices for Brand Communications in Times of Uncertainty.

HOW TO ATTEND | See the full list of webinars & virtual events here.

COST | Free

WHEN | Available now

 

HOOTSUITE

If you know social media, you know Hootsuite. Many social media managers rely on their platform to manage several different channels from one dashboard. Hootsuite also hosts free webinars. Some of the most popular include Know Your Customer: Delivering a Personalized Experience on Social and How To Create a Future-Proof Social Marketing Strategy.

HOW TO ATTEND | See the full list of webinars here.

COST | Free

WHEN | Available now

 

SXSW

When you think of SXSW, you might think of music and movies. So digital marketers might be pleasantly surprised to hear that there’s something for you too. Even though the event was canceled this year, several of the Advertising and Brand Experience sessions still happened virtually and are now on-demand. You can view on-demand sessions like Advertising Enters the Next DimensionA Code To Measure The Value of Experience, and The Context Marketing Revolution.

HOW TO ATTEND | Browse all sessions here and look for the green on-demand links.

COST | Free

WHEN | Available now

 

ADWEEK

Adweek is a one-stop-shop for marketers everywhere. Their content covers everything from creative to data to new trends to PR and more. They offer free webinars almost weekly. Some of the upcoming ones cover topics like Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales and How To Find Your Brand’s Consumer Tribe.

HOW TO ATTEND | See the full list of webinars here

COST | Free

WHEN | Dates & times vary depending on the webinar. 

 

AD AGE

AdAge is a place for decision-makers and disruptors across the marketing and media landscape. Their focus is on curated creativity, data and analysis, people and culture, and forecasting, making it a great resource for brands that want to stay innovative and current. Some of their upcoming virtual events include The Future of Creativity and Empathy: The Heart of Great Customer Experiences.

HOW TO ATTEND | See the full list of webinars here

COST | Free

WHEN | Dates & times vary depending on the webinar. 

 

COURSES

 

FACEBOOK BLUEPRINT

With more and more businesses going online and relying on e-commerce, Facebook decided to add 15 new courses to Facebook Blueprint. The new courses cover the fundamentals of marketing on Facebook. Topics include understanding and mapping the customer journey, managing a content calendar, advertising on Instagram, and more

HOW TO ATTEND | Get started here.

COST | Free

 

GOOGLE DIGITAL GARAGE

If you’re not already familiar, Google’s Digital Garage offers a whole range of free online courses for digital marketers. Some even include a certification. Some of the most popular courses include Understand Customers Needs and Online BehaviorCommunicate Your Ideas Through Storytelling and Design, and Fundamentals of Digital Marketing. And if you want to venture outside of marketing, they offer free courses in coding and data too.

HOW TO ATTEND | Get started here.

COST | Free

 

MOZ ACADEMY

SEO is a crucial skill if you want to boost your website traffic and conversions. If you want to learn the ins and outs of SEO, head straight to Moz. Their courses range from beginner to advanced and cover the various aspects of SEO, including page optimization, keyword research, and local SEO fundamentals.

HOW TO ATTEND | Get started here.

COST | Prices for the courses range between $0 to $295.00.

 

AHREFS ACADEMY

Ahrefs knows that content is still king. In their Blogging For Business courses, they cover everything you need to know to run a successful blog, including topic selection, keyword research, link building, and monetization. The courses even include interviews with seasoned bloggers and digital marketing experts. 

HOW TO ATTEND | Get started here. 

COST | Free

 

REDDIT 12 WEEK AD SCHOOL

Starting on Monday, June 1, Reddit began hosting a 12-week lecture series that will feature industry experts on topics very relevant to digital marketers and social media folks. Some of them include copywriting, media planning, digital & social media, and more. Each lecture will include a Q&A and an optional assignment.

HOW TO ATTEND | Get started here.

COST | Free

Paige Tester

Digital Content Marketing Manager at 14 West

“Once you stop learning, you start dying.” – Albert Einstein

In my time here, I've learned a lot. The company culture allows me the creative freedom and encouragement to step outside of the box and try new things. This can be scary at times, but I’ve found that it has helped speed up the learning process. My personal goal is to produce interesting and valuable content, and 14 West has provided me with an opportunity to push myself to be a more resourceful and creative marketer & content creator. I am easily bored and unimpressed with the status quo, anything conventional or shallow, and so my goal is to bring originality and depth to everything that I do here. My hope is to produce content that helps bring positivity and significance into people’s lives.

What is something you do in the office every day? Every day consists of laughter, supporting one another, and breakthroughs…. also a lot of snacking.