On The Horizon | June 2020
Our goal is to be that reliable source that allows you to keep your business running and to continue to be that technical support that you can depend on. I understand and know that businesses are under incredible stress, now more than ever. And we’re committed to relieving some of that. We want to be great partners to you.
To do that we have to be on the same page. To help ensure that we are, our Business Partners have created a survey to help measure our progress when it comes to general alignment with your needs and delivering solutions that satisfy or exceed your expectations. The results are used to drive the development of our strategy, goals, and roadmaps. So although I know you’re tight on time, we want to remind you to click here to complete the survey. This shouldn’t take more than 5 minutes.
Now let’s get to the latest.
IN THIS EDITION
- WesTech Satisfaction Survey
- Deliverability Summit
- ELI5 | InfoSec
- Speak Data with Us
- Business Partner Initiatives
- Command Center Update
- Motivation from a Former Running Back
-Daryl
LEARNING FROM THE EXPERTS ON EMAIL DELIVERABILITY
To help drive deliverability, improved customer relationships, and improved monetization, we’ve put together our first ever Deliverability Summit.
DELIVERABILITY SUMMIT
MONDAY, JUNE 22 – FRIDAY, JUNE 26
1 x 1-HOUR SESSION / DAY | 12:00 PM – 1:00 PM ET
We’ll be working with our own internal teams as well as industry experts from SparkPost, Blueshift, and Email Ninjas. If you can’t make it or would like to refer back to the sessions, please note that they will be recorded.
ELI5 | WHAT IS CCPA AND WHY DOES IT MATTER?
In this month’s “Explain Like I’m 5,” the Info Sec team is covering the importance of the California Consumer Privacy Act (CCPA). While working in the publishing space – and especially tech – it’s crucial for you to understand how it affects us.
The California Consumer Privacy Act (CCPA) is a new government regulation very similar to GDPR (General Data Protection Regulation for the EU). While GDPR focuses heavily on the customer’s right to opt-in to any sort of solicitation or marketing, CCPA focuses on a consumer’s right to opt-out of it.
CCPA’s main tenets are the ability for a consumer to request “do not sell” of their information towards any scenario that the business currently engages in. Additionally, the consumer has the right to request how their information is being sold or monetized, how the data is stored and transferred (similar to GDPR), and a full report of what personally identifiable information (PII) a business holds on that consumer.
Similar to GDPR, the fines for CCPA can be quite heavy for those who violate. While GDPR has the general rule of up to four percent of gross revenue of the parent company for violations, CCPA’s violations can be more granular and equally as painful depending on the circumstance. CCPA fines can be up to $750 dollars per consumer, and up to $7500 per incident per person. This can quickly add up, depending on the number of incidents that are incurred.
A RECAP…
Should we care about CCPA? Yes.
Is CCPA like GDPR? Yes, very similar. GDPR is about opting in, CCPA is about opting out. Both are about protection of privacy data.
Are the fines heavy? Absolutely.
What should we be concerned with as a business? Responsibly handling customer or employee PII (name, address phone number, email address) according to CCPA and GDPR guidelines.
Should we care about vendors who store information? Yes.
As we continue to work towards compliance, having a good understanding of the basics can go a long way. For additional details on CCPA, please feel free to contact security@14west.us.
- Paul Xu, Vice President, Information Security
BECOMING BETTER ALIGNED WITH YOUR BUSINESS
The Business Partners have developed two major resources that allow WesTech to keep our fingers on the pulse when it comes to supporting your companies.
CLIENT ADVISORY BOARD | We held our first CAB meeting last month where we were able to take the time to sit down (albeit virtually) and discuss the bigger strategic goals you have. Most importantly, we were able to start the process to learn the why behind your goals so that we can develop and streamline the support we provide. We came out of it with a long list of key action items and great ideas that we aim to get started with immediately, if not already.
In order to keep each other on track and committed, a major action item for WesTech is to develop breakout seasons for Data, Product, and Deliverability to clearly understand the clients’ why and how. These will involve microdiscussions and full transparency around what affiliates are trying to achieve which will help us prioritize. The ultimate goal: 100% alignment between WesTech and every affiliate. Looking forward to the next one and to keep this momentum going.
LAUNCH-READY INITIATIVE | When you are preparing for a sizable launch, we want to tap in the right resources (Support, IT, Advantage, Ecomm, Messaging, Deliverability, Fintech) to make sure they can proactively monitor performance of their systems and become hyper-aware of any issues that may arise. So far, we’ve tested this with most affiliates and we were able to fine tune the processes needed, and look forward to many more successful launches. If you have any questions on this process, please let me know.
- Doug Broujos, Chief Client Officer
OUR LYTICS HUDDLE WENT FULLY VIRTUAL
For our latest Lytics Huddle, Craig Schinn, co-founder of Actable, Drew Lanenga from Lytics, and CI’s very own Chris Laun presented on data science and machine learning. The decisions marketers have to make in each of your highly-segmented campaigns are challenging to manage. Fortunately, you have a number of tools at your disposal to help reach the best customers and prospects at the right time. Watch the recording here.
A WORD FROM BRIAN MITCHELL
WesTech was given an exciting opportunity yesterday to virtually host former NFL running back turned motivational speaker, Brian Mitchell, for an inspiring transformative talk. Never a group to shy away from hearing a different perspective on the qualities of hard work and dedication, we were happy to hear from Mr. Mitchell and found his presentation so insightful that we wanted to share the recording with you as well.
Click here to watch. If you have any issues with access, please reach out to Jenny Realo.
Daisy Smith
Assistant Director, Communications
"Don’t take yourself too seriously.”
I found myself at 14 West after 18 months of traveling and teaching in Bali, Thailand, and Australia. And now 5 years later, I’ve learned and grown with my team in extraordinary ways. I think that’s due in large part to the fact that I’ve been encouraged to approach my work and explore my potential in the same ways I’ve explored other parts of the world. I’m constantly asking questions, seeing and doing new things. And learning A LOT. I didn’t expect to find an experience like this in “an office back home.”
I love my position at 14 West because I’m invited to take on a diverse range of responsibilities. From running our Wellness Program to brand development and brand marketing to writing, I have a broad range of interests. And my role allows me to develop my skills through work that truly excites me. I have a hard time saying no to new projects, even when I already have a full plate. But when I take on too much, the leaders here are there with the support I need to get the job done. At the same time, I’m given the creative freedom to feel real ownership over my projects, which only motivates me more.
What is one thing you have to do every day in the office? Gotta have my essential oil diffuser going. Five of us share an office and we’re all hooked on the diffuser now, but it’s my job to create the perfect oil cocktail each morning to set the tone for the day. I’m obsessed.
