6 Easy Ways to Strengthen Your LinkedIn Profile

March 29th, 2018 Daisy Smith

There’s no denying it, folks.

LinkedIn has positioned itself as the business tool for the modern day professional. Whether you like it or not, your profile is speaking loud and clear on your behalf. And if you’re thinking you’re off the hook because you don’t have a profile, you’re wrong. Your absence on LinkedIn can speak volumes.

With well over 200 million active users, there’s a good chance that most of the people in your professional and personal life have looked you up at one point or another. People you don’t even know are looking for you. This is the new norm.

“Who could these cyber-stalkers be?” you ask.

For starters…

  • Candidates who are interviewing with you are definitely looking at you.
  • Candidates interviewing with your colleagues… they’re probably looking at you, too.
  • University students and faculty interested in your organization’s career and internship opportunities.
  • Other business leaders in and around your area who are sizing up the competition.

When candidates vet out positions with you and your company, your business page on LinkedIn will be one of their first stops… and your profile won’t be far behind. Potential candidates want to know not only what they could be doing, but who they could be working with. And they’re using what they find to decide whether or not your company is somewhere they will feel at home.

So if you want to continue to attract top talent and make a good first impression, there are a few things you and everyone at your company should be doing to make sure your profiles are saying all of the right things.



Make sure you and your co-workers are following your company’s page and indicating your company as your current employer. This will help strengthen its presence, reach, and image to potential candidates.

Describing your job duties helps candidates get a better idea of the services your company offers and how you contribute. And be sure to update it regularly. If your job duties change….so should your LinkedIn profile.

Have you or your company ever been featured in the press? Have you ever contributed to your company’s blog? If so, add these articles as Media Links in your experience section. This helps people get to know you and more easily learn about your company’s reputation. We promise it’s simple. Here’s how.
Click here to see how Director of Communications, Allison, features WestWord and other articles about 14 West in her profile.

A banner image can do wonders for your profile. To see what we mean, check out Allison’s page. If your company doesn’t have a banner image for you to use, then consider asking a Photoshop-savvy guy or gal in the office to make one for you. If you’re not sure how to change your banner, here are instructions.

It doesn’t need to be every day… but engage with your company’s page. If they share a new job listing, push out a new blog post, or have an exciting company update, consider “liking” it or even “sharing” it with your connections. When the company or someone on your team accomplishes something, hell… maybe you even post something of your own. Looking for opinions on a (non-sensitive) business challenge? Post it and ask for feedback and ideas. All of these activities can help attract new, meaningful connections to your page and your business’ page.

It doesn’t need to be a professional headshot if you don’t have one… but think a little bit about the photo you use for your profile pic. This photo could account for the entirety of your first impression with a potential candidate. That doesn’t mean that pics with your pup or a photo from a recent trip abroad are off limits. There can be some real value in showing a little character. But try your best to find the right balance. Whatever you do, don’t go faceless. People are almost 70% less likely to view the profile of a person that doesn’t incorporate a photo.




Daisy Smith

Assistant Director, Communications

"Don’t take yourself too seriously.”

I found myself at 14 West after 18 months of traveling and teaching in Bali, Thailand, and Australia. And now 5 years later, I’ve learned and grown with my team in extraordinary ways. I think that’s due in large part to the fact that I’ve been encouraged to approach my work and explore my potential in the same ways I’ve explored other parts of the world. I’m constantly asking questions, seeing and doing new things. And learning A LOT. I didn’t expect to find an experience like this in “an office back home.”

I love my position at 14 West because I’m invited to take on a diverse range of responsibilities. From running our Wellness Program to brand development and brand marketing to writing, I have a broad range of interests. And my role allows me to develop my skills through work that truly excites me. I have a hard time saying no to new projects, even when I already have a full plate. But when I take on too much, the leaders here are there with the support I need to get the job done. At the same time, I’m given the creative freedom to feel real ownership over my projects, which only motivates me more.

What is one thing you have to do every day in the office? Gotta have my essential oil diffuser going. Five of us share an office and we’re all hooked on the diffuser now, but it’s my job to create the perfect oil cocktail each morning to set the tone for the day. I’m obsessed.