What Do You Know? | Social Media & Marketing
If you are a digital media and/or marketing professional, the world you work in has never been a stagnant one. You’re used to constant change, adapting your approach, and evolving with the landscape. You’re on the front line, interacting with your audience, customers, and readers on a daily basis. And it’s your job to read the room and know what people want and need. It is crucial to know the correct way to go about sharing important information, while also being sensitive to everything else going on in your customer or reader’s life.
These past few weeks, we’ve found ourselves in an even-more-virtual-world. With that, our digital platforms have reached an unprecedented level of importance & activity. And how we choose to leverage those platforms is affecting our audience & business in ways it never has before.
So, for this week’s What Do You Know, I’m tackling Social Media & Digital Marketing. If you’re looking for ways to grow your skillset and value, all while staying up to date on the latest changes and trends, then check out some of my top learning resources below.
WEBINARS
CONTENT MARKETING INSTITUTE
The Content Marketing Institute partners with industry thought leaders to bring you webinars that are made for content marketers in mind. Some of the webinars they offer include The Power of Personalization, How a Referral Marketing Strategy Can Boost Sales, and Creating Content Experiences for the WFH World.
HOW TO ATTEND | See the full list of webinars here.
COST | Free
WHEN | Available now
CISION
CISION’s goal is to make earned media manageable by helping marketers & communicators to find influencers who can tell their stories in a meaningful way. They’re a big fan of webinars and regularly sit down with industry leaders to get their thoughts on the future of branding and digital communications. They cover topics like Best Practices for Brand Communications in Times of Uncertainty.
HOW TO ATTEND | See the full list of webinars & virtual events here.
COST | Free
WHEN | Available now
HOOTSUITE
If you know social media, you know Hootsuite. Many social media managers rely on their platform to manage several different channels from one dashboard. Hootsuite also hosts free webinars. Some of the most popular include Know Your Customer: Delivering a Personalized Experience on Social and How To Create a Future-Proof Social Marketing Strategy.
HOW TO ATTEND | See the full list of webinars here.
COST | Free
WHEN | Available now
SXSW
When you think of SXSW, you might think of music and movies. So digital marketers might be pleasantly surprised to hear that there’s something for you too. Even though the event was canceled this year, several of the Advertising and Brand Experience sessions still happened virtually and are now on-demand. You can view on-demand sessions like Advertising Enters the Next Dimension, A Code To Measure The Value of Experience, and The Context Marketing Revolution.
HOW TO ATTEND | Browse all sessions here and look for the green on-demand links.
COST | Free
WHEN | Available now
ADWEEK
Adweek is a one-stop-shop for marketers everywhere. Their content covers everything from creative to data to new trends to PR and more. They offer free webinars almost weekly. Some of the upcoming ones cover topics like Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales and How To Find Your Brand’s Consumer Tribe.
HOW TO ATTEND | See the full list of webinars here.
COST | Free
WHEN | Dates & times vary depending on the webinar.
AD AGE
AdAge is a place for decision-makers and disruptors across the marketing and media landscape. Their focus is on curated creativity, data and analysis, people and culture, and forecasting, making it a great resource for brands that want to stay innovative and current. Some of their upcoming virtual events include The Future of Creativity and Empathy: The Heart of Great Customer Experiences.
HOW TO ATTEND | See the full list of webinars here.
COST | Free
WHEN | Dates & times vary depending on the webinar.
COURSES
FACEBOOK BLUEPRINT
With more and more businesses going online and relying on e-commerce, Facebook decided to add 15 new courses to Facebook Blueprint. The new courses cover the fundamentals of marketing on Facebook. Topics include understanding and mapping the customer journey, managing a content calendar, advertising on Instagram, and more
HOW TO ATTEND | Get started here.
COST | Free
GOOGLE DIGITAL GARAGE
If you’re not already familiar, Google’s Digital Garage offers a whole range of free online courses for digital marketers. Some even include a certification. Some of the most popular courses include Understand Customers Needs and Online Behavior, Communicate Your Ideas Through Storytelling and Design, and Fundamentals of Digital Marketing. And if you want to venture outside of marketing, they offer free courses in coding and data too.
HOW TO ATTEND | Get started here.
COST | Free
MOZ ACADEMY
SEO is a crucial skill if you want to boost your website traffic and conversions. If you want to learn the ins and outs of SEO, head straight to Moz. Their courses range from beginner to advanced and cover the various aspects of SEO, including page optimization, keyword research, and local SEO fundamentals.
HOW TO ATTEND | Get started here.
COST | Prices for the courses range between $0 to $295.00.
AHREFS ACADEMY
Ahrefs knows that content is still king. In their Blogging For Business courses, they cover everything you need to know to run a successful blog, including topic selection, keyword research, link building, and monetization. The courses even include interviews with seasoned bloggers and digital marketing experts.
HOW TO ATTEND | Get started here.
COST | Free
REDDIT 12 WEEK AD SCHOOL
Starting on Monday, June 1, Reddit began hosting a 12-week lecture series that will feature industry experts on topics very relevant to digital marketers and social media folks. Some of them include copywriting, media planning, digital & social media, and more. Each lecture will include a Q&A and an optional assignment.
HOW TO ATTEND | Get started here.
COST | Free
Daisy Smith
Assistant Director, Communications
"Don’t take yourself too seriously.”
I found myself at 14 West after 18 months of traveling and teaching in Bali, Thailand, and Australia. And now 5 years later, I’ve learned and grown with my team in extraordinary ways. I think that’s due in large part to the fact that I’ve been encouraged to approach my work and explore my potential in the same ways I’ve explored other parts of the world. I’m constantly asking questions, seeing and doing new things. And learning A LOT. I didn’t expect to find an experience like this in “an office back home.”
I love my position at 14 West because I’m invited to take on a diverse range of responsibilities. From running our Wellness Program to brand development and brand marketing to writing, I have a broad range of interests. And my role allows me to develop my skills through work that truly excites me. I have a hard time saying no to new projects, even when I already have a full plate. But when I take on too much, the leaders here are there with the support I need to get the job done. At the same time, I’m given the creative freedom to feel real ownership over my projects, which only motivates me more.
What is one thing you have to do every day in the office? Gotta have my essential oil diffuser going. Five of us share an office and we’re all hooked on the diffuser now, but it’s my job to create the perfect oil cocktail each morning to set the tone for the day. I’m obsessed.
